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• Easy to read and understand
• Intriguing copy that keeps the reader invested
• Made to connect to target audience, makes them feel personalized to them
• Provides logical reasons to do what you want the reader to do
• Clear and interesting CTA to drive the reader to take action

With each bullet point listed above met, the reader feels compelled to read the whole email and feels they must take action NOW to solve their problem, which practically inevitably leads to a sale.

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